When companies conduct advertising and marketing, they must comply with various laws and regulations, including the Act against Unjustifiable Premiums and Misleading Representations, Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices, the Act on Specified Commercial Transactions, Consumer Contract Act and the Unfair Competition Prevention Act. Based on our broad expertise and vast experience in advertising and marketing regulations, AMT’s lawyers support clients in dealing with regulators’ investigations, injunction claims and a Japanese-version of class actions filed by consumer groups. We also provide services of vetting advertisements and displays from a business perspective and suggesting alternative expressions.
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