In dealing with regulators and crisis management, it is absolutely necessary to handle communications with mass media and public relations appropriately. It is also important to consider matters, such as the content and timing of publication and whether or not to hold a press conference in certain situations. In addition to reputational damage, mishandling such issues may result in detrimental impairment to the corporate value.
Depending on the circumstances, in order to mitigate reputational risk for companies handling mass media and public relations, AMT provides services, such as drafting publications, suggesting how to respond to anticipated questions, notices to customers and preparation for press conferences.